Entrepreneurship: Elaine McCartney, Colin Jeffries and Emma Riley ambassadors for the Princes Trust Enterprise Programme.
The audience was asked to close their eyes and imagine a NEET young person. All will imagine different things, people we know, more than one, but actually a NEET young person could be anyone from any background. The category NEET represents a huge spectrum of young people, and all their needs are vastly different. They might need financial support, addiction support, mental health support for example. The Princes Trust recognises this difference and has a range of courses and opportunities for young people. See the website if you want to know about them all.
Today in more detail they discussed the enterprise programme, supporting young people to become entrepreneurs and uncover talent. Not everyone is fortunate enough to be able to realise all their talents.
Elaine manages two programmes with the Princes Trust, working with 14-30 year olds. The first provides young people with limited funds for travel to increase their opportunities, for things such as school, college and interviews, and perhaps to provide them with the right clothes. This programme averages about 350 grants a year of around £150 each. Something like this can be the barrier stopping young people moving forward. 80% of young people who receive this small intervention end up with positive outcomes.
The enterprise programme is larger. The full title of the programme is ‘Explore Enterprise’. This works with people who are unemployed, working on 0 hours contract, living in hostels, with low educational achievements, people in the care system, and ex-offenders. The remit is to give them experience to explore enterprise as a viable option for them, but it is not for everyone. In 2010 we changed the way we work to incorporate advice and guidance at an earlier stage of their journey.
This works with 18-30 year olds and offers 4 day courses exploring attitudes as to whether they are the right kind of person for the programme. They don’t tick boxes, but move young people forward in the way they want to go. They work with them over 2 years, and only expect 20% to actually go into business. Others will perhaps be moved into other programmes they offer for which they might be more suited.
The best advocates of their work is the young people themselves, and last year they employed some to go out and talk to young people in a role they call ‘ambassadors’. The benefits of the enterprise programme can be social, economic, confidence building, and can also help in reducing crime and giving people role models.
6 years ago Elaine was sat in Killingworth job centre talking to a young unemployed man who was convinced of a business idea. His family’s business had gone under and they had suffered a lot of hardship. The Princes Trust gave him £1000 and got him a grant from the Arts Council of a further £1000 and he started up his business from his home in Killingworth selling packaging and paper bags. This young man now turns over half a million pounds. He comes back to the programmes and talks about his progress, but it is not all about money, but also how people feel about themselves, becoming more confident and more employable.
Emma Riley is a young person who came on the programme. Emma won a North East award last November and was able to go to London to a large event and meet Prince Charles and Helen Mirren among others. Emma’s here to tell you her story;
Emma’s actually 32 now and joined the programme when she was 30 and 8 months so just got in. Her story began when she was a child. One of her earliest memories was when she was 4 and it was her second day of school and she was playing in the sandpit with 3 other children. She remembers looking at them thinking ‘who are these things’? This became a basis of school, very secluded and cut off. In secondary school it became a lot more apparent that she was actually quite different. A child psychologist she had seen at 8 had just said she was very shy and she’ll grow out of it.
She didn’t really know how to communicate with people and just could not figure them out. She was badly bullied both mentally and physically. By the time she had got into sixth form she was clinically depressed and had a suicide attempt thankfully she did not go through with. It was becoming quite clear that there was something very wrong with how she was. But she did go to Sunderland University, but only lasted three months before she had a nervous breakdown. She just could not fit into a classroom with all these new people and all these different facial expressions.
She went to see a doctor who put her on lots of different medications and tried different therapies and nothing worked. So she went on sick benefit from the age of 18 and was living on £400 a month up until she was 30.
At 25 she realised she needed to push herself a little more and that she had to help herself. She went out with her dog and started studying people, their expressions, how they talked and interacted with each other, and she copied them, their language and facial expressions. She was lucky enough to get back into University and get her degree and she felt more comfortable and got her first job as a junior graphic designer. Just weeks before this, she had been diagnosed with bipolar disorder because of her depression.
Two weeks into the job her employer saw a letter on her desk from her psychiatrist’s office about an appointment. She was called into his office and he “literally went to town on me”. He said she had to change her contract because of the bipolar disorder and she went from being a designer to cleaning out his fish tank with a toothbrush in a day. She handed in her notice 4 weeks later and was withdrawn and depressed again.
Her doctor said that there was nothing they could do and that they had tried everything. A few more years went by on benefits, and she really did not know what she was going to do. Drawing and designing was the only thing that really kept her going and was the only way she could communicate what was in her head. When she was 30 her sister’s long term partner was diagnosed with terminal cancer, and he was just 32. This shock gave her the push to act on the little bit of internet research she had done about avenues she could take to get her a job or into business. This brought her to the Princes Trust.
Went on the 4 day enterprise programme and she was very scared and quiet. Her sister’s partner passed away and it made her really want to push to do something as she was 31 and she felt she was too old to be doing nothing. She wrote her business plan over a weekend and gave it to Elaine and she just made the cut for the next batch of reviews where you deliver the plan to a panel, a bit like a nice dragon’s den.
They gave her a start of £1500 for a graphic design business and a mentor to help her with her business over 2 years. From day one she got work and came off benefits. She went from earning £400 a month to earning over £3000 a month. She was able to take her sister to Florida, help pay some money to her parent’s mortgage, and it gave her a lot of confidence. She was mixing with new people all the time and it’s been very exciting and everything seems to go from strength to strength.
In the back of her mind she really wanted to launch a fashion label, so in January this year she started her second business which uses people’s stories to design clothes and has taken off in a huge way. She is now selling her clothes at the new Prince’s Trust store in London and she was at the opening a few days ago where she met Rod Stewart and Prince Charles again! She was in pretty much every paper yesterday, and to top all this off, this week she has gained her first investment of £365,000 to take her business to the next level, and is in talks with John Lewis and Fenwicks about putting her clothes in their stores.
Finally, two years ago she did actually get the answer she was looking for, and was diagnosed with Asperger’s Syndrome.
All this success is down to the Prince’s Trust which was there when no-one else was.
One of the issues about today that seems to have come through is one of resource. The voluntary sector has in a lot of ways more freedom to respond to the needs of young people, and with support from the private sector the utilise it to help the right people in the right way at the right time. However last year they had around 20-30% under-utilisation across their programmes so even though they worked with around 56,000 people last year they could have worked with 70,000 with no cost to the organisation. So it highlights how the opportunities need to be highlighted more to young people and this will be helped by all sectors working more collaboratively.
Questions:
Is NEET a good label or is it completely unsatisfactory?
It was agreed many struggle with the label as people are complex and it is very dynamic and it categorises young people and gives them negative connotations. Unfortunately it is absolutely embedded within the public sector as some funding can come with conditions that young people in the area are likely to become NEET. It did used to be ‘category zero’, so maybe NEET is a slight improvement, but it can still make people feel low and lower their confidence to have such a label.
Round Up: Prof. Sue Farran;
Remember we started the day with Sir Al Green showing us a picture of some remarkable young people, and it was not by accident we put the Princes Trust last, because we knew there would be a fair amount of pessimism during the day, but I knew they would lift us all up. We can take away that there are challenges but there are good models and snippets of gold. There are people and projects that are really during things and perhaps by networking our own expertise and interests we can make a bit of a difference. By bringing together all different aspects of dealing with young people on the edge of adulthood hopefully has allowed you to exchange views and ideas and look forward to exchanging emails and getting together again. This is the first day of the project Rhona and Sue put together to deal with young people on the edge of adulthood and we would like to move forward in a collaborative venture. We hope we can keep everyone in the loop to see how we might best help each other.